Articles in Disciplines » Business

How to Become a Director of Creative Services

Do you love working with creative people? Are you good at bringing diverse artistic concepts together into a unique and original advertising approach? A career as a director of creative services could be in your future! Job Overview A director of creative services guides the creative services department as they conceptualize and oversee the creation and delivery of advertising using a unique...

How to Become a Marketing Director

Are you good at seeing how to make products and services gain attention? Can you make a product popular in the long term? You may love a career as a marketing director! Job Overview Marketing directors develop long-term plans to promote an organization's products or services. They meet with other directors or managers on contracts, products and advertising matters. Requirements and Qualifications Marketing...

A Career as a Market Research Director

Are you interested in seeing where a product will go in the market? Do you find yourself fascinated by both statistical and marketing principles? You could have an awesome career as a market research director! Job Overview Market research directors plan, carry out and study the results of research conducted to determine a product or service's popularity and performance in the free market system....

How to Become a Market Researcher

Are you great at figuring out what people want to buy in products and services? Do you find different opinions fascinating? You could have an awesome career as a market researcher! Job Overview Market researchers design collection methods for sales and marketing data as well as observing and creating computer models of economic and consumer trends. They also use statistics to analyze data and...

How to Become a Brand Manager

Do you notice famous names? Would you be good at promoting and broadening the influence of a company's brand? You could have an excellent career as a brand manager! Read on for more details: Job Overview Brand managers are responsible for promoting and managing public view and reception of their company's brand. You'll meet with other managers and directors to select advertising, negotiate contracts,...

How to Become a Product Manager

Can you get lost in the details of a single product? Are you great at talking about a single product to the exclusion of all others? You could have a wondrous career as a product manager! Here are some more details on this career path: Job Overview Product managers are responsible for a particular product or product line offered by their organization. You'll oversee production, fulfillment logistics,...

How to Become a Media Buyer

Do you want to help a company gain advertising time in a premium time slot? Maybe you want to help set up an organization's advertising when it will end up in front of the perfect audience? You could have an awesome career as a media buyer! Here are some more details on this career track: Job Overview A media buyer selects, negotiates and purchases the rate, time and extent of advertising done...

How to Become a Media Planner

Are you good at figuring out exactly how, where and when to promote an organization? Have you watched children's advertisements in the wee hours of the morning and wondered why they'd broadcast them with no children awake? If you can answer these questions, you could have an excellent career as a media planner. Job Overview A media planner determines what type and what delivery advertising for...

How to Become an Account Executive

Are you good at giving a single project or client your undivided attention? Can you get to know their products better than they do? You could have a promising career as an account executive! Read on for more details: Job Overview Account executives are individuals who serve a single client, rather than a range of clients, typically in sales, marketing or advertising capacities. Your duties in...

How to Become an Advertising Manager

Do you have a skill for making items appealing or desirable? Are you good at coordinating the efforts of a group of creative individuals? You could have a great future as an advertising manager! Here are some more details: Job Overview Advertising managers help investigate, plan and implement new advertising campaigns. They work with other managers to negotiate contracts, products to promote...