If you have a passion for bringing customers and businesses together, running your own ad agency might seem like a dream job. The good news for any candidates is that advertising and marketing will always be an industry in demand as companies look to expand their customer base, and careers in advertising will grow at about 15% over the next ten years according to the Bureau of Labor Statistics.
Advertising agencies do more than slap together a commercial and call it a day. Different departments work together to create the final product, and individual managers may have all the creative control or none of it. Some ad executives may only focus on their own company’s marketing by bring in new companies that require their service. Some may oversee the artists, designers, and writers who create slogans and logos. Others may brainstorm how to come up with creative solutions for a company’s problems. Most executives work more than the traditional 40 hours a week, since they are relied upon for the ad agency’s productivity. The good news is that they earn quite a pretty penny for their efforts, with a median pay of fifty dollars per hour or just over one hundred thousand dollars per year.
As in many jobs, no one path will guarantee certain employment. With many other candidates applying for advertising jobs, you will need to distinguish yourself in order to stand out from everyone else interested in taking entry-level jobs. Create a comprehensive portfolio of your work, featuring ads, slogans, and copy you have created in college, for any employers, for internships, and anything you have created on your own time. Send this portfolio to any and all advertising agencies and marketing departments of companies in order to have a better chance of standing out above your competition.